KFITNESS Leadership

Executive Profiles

Kenny Siew

Kenny Siew

Chief Executive Officer

Kenny Siew is the CEO and founder of KFITNESS, a fitness brand established in June 2019. He holds a bachelor’s degree in business management from the UK and has built a formidable reputation in the industry through his expertise in business development, strategic planning, and sales and marketing.

Prior to founding KFITNESS, Kenny amassed 3 years of experience as a financial consultant in the financial industry, 9 years of experience as a national key account manager in consumer tech in one of the top 50 fortune 500 companies. During this time, he distinguished himself as one of the top sales performers, notably driving the #1 market share across various categories in consumer tech. He also gained 5 years of experience in research-based retail, where he has his expertise in leveraging data analytics to identify opportunities and mitigate risks, further solidifying his proficiency in the competitive business landscape.

Kenny’s entrepreneurial spirit and leadership have propelled KFITNESS to become a dynamic player in the fitness industry, with multiple locations and a strong, growing membership base.

Eric Cheo

Eric Cheo

Chief Operating Officer

Eric Cheo is the Chief Operating Officer and co-founder of KFITNESS. Since its inception in June 2019, Eric has played a pivotal role in overseeing the company’s nationwide sales and operations, encompassing human resources, marketing, and supply chain management across all branches.

Eric holds a Bachelor’s Degree in Entrepreneurship and brings over 12 years of extensive experience in the e-commerce industry. He has successfully led over 40 projects, consistently exceeding expectations throughout his career. Prior to KFITNESS, Eric contributed to the growth of three startup companies, where he developed a versatile skill set that includes project management, business scaling, and operational efficiency.

Eric’s hands-on approach and operational excellence have been integral in shaping KFITNESS’s strong operational foundation, enabling the brand to scale effectively and deliver exceptional service to its clientele.

Cifer Looi

Cifer Looi

Area Manager

Cifer Looi is the Area Manager of KFITNESS, a position he has held since January 2023. He is responsible for guiding the entire operations team, ensuring seamless day-to-day activities, and resolving a wide range of operational challenges—from facility maintenance to customer service management.

Prior to joining KFITNESS, Cifer accumulated 11 years of experience as a Expert Advisor with the LVMH Group in Macau. His deep expertise in retail and merchandising brings a competitive edge to KFITNESS, enhancing its retail strategies and elevating the customer experience. Cifer’s proficiency in operational oversight and retail management positions him as a critical asset in driving operational excellence and maintaining high standards across all KFITNESS branches.